Marketers lost the need to spend valuable time on personally writing letters, slowly making handwriting something of a lost art. In 2020, though, digital marketing is the starting point of any campaign. Two decades ago digital marketing was a secondary part of the marketing mix, if not even less relevant. Marketing has evolved in the past 20 years, changing the way businesses approach advertising.
In an era where everything is digitized and accessible with the click of a mouse, writing letters by hand is archaic and a big waste of time.
